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Central America Can Compete by Working Together
Cost, talent and culture have made Latin America an attractive region for the nearshore business model for every blend of service, including ITO, BPO, and KPO. But recently, an idea started circulating that if several of the smaller countries in Central America worked together to operate as a nearshore hub, their attributes would be even more attractive than their larger LATAM rivals, such as Mexico, Argentina, Brazil and Colombia. This idea has developed into a strategy that several of the trade promotion bodies in Central America are now pursuing.